On the heels of a similar quarterly-print strategy completed in 2015 by Time Out Chicago, Time Out Los Angeles is adding some similar hard copy to the web and smartphone mix. The first quarterly issue will arrive Oct. 5 with a total circulation of 75,000.
From today’s announcement:
Free copies of the magazine will be available at local venues such as restaurants, bars, retailers, hotels and cultural institutions across the city. Street teams will also hand out copies directly to readers in Santa Monica and downtown.
“Launching a free magazine in L.A. is an important strategic step for us and our growing national footprint,” said Justin Etheridge, president of Time Out North America. “With our unique take on the free magazine model and an exciting local events program, our mission is to re-create in L.A. the incredible halo effect on our digital metrics and ad revenues that we have seen in New York and Chicago.”
Time Out New York is published in print weekly. Articles in this fall’s debut L.A. issue (pictured) include a feature about five female brewers impacting the local craft beer scene.