Time Magazine Staffers Treated to a Return of the Bar Cart
Revival of 1960s tradition helps mark end of the Rockefeller Center era.
In the early 1960s, when mad men ruled Madison Ave. and Time magazine’s “Man of the Year” honors were bestowed on presidents, the Pope and Martin Luther King Jr., a bow-tie-wearing bartender would wheel through the publication’s offices on a weekly basis, serving up drinks. As a nod to the end of the magazine’s run at the Time and Life building, that tradition was delightfully revived.
From the top of today’s New York Daily News Confidenti@l column:
Staff celebrated the final close in their old offices Wednesday by hiring a bartender to push a bar cart to each desk as they put the issue to bed… Confidenti@l is told that senior managers booked the bow-tie-clad bartender to fix drinks for editors and reporters as a nod to the good old days in the ’60s, when it was a weekly ritual.
There’s
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