Four years after leaving Rodale for Time Inc., Matt Bean is set to return to the Emmaus, Pa.-based magazine publisher with a shiny new title: editor in chief of Men's Health.
"Matt is truly a modern day editor, savvy across print, digital and social platforms, with a clear vision for the Men's Health brand and a solid understanding of the business," Rodale chairman and CEO Maria Rodale said in a statement. "Matt is the Men's Health reader; his passion for and understanding of what men want and have come to expect from this brand is unparalleled. We are thrilled to have him back at Rodale."
Bean first joined Men's Health back in 2004 as an associate editor, and by 2012, had been upped to vp, digital product development at Rodale. He was soon poached by Time Inc., becoming managing editor of SportsIllustrated.com, where he helped launch the brand's first daily live video series and a longform sportswriting platform.
In 2014, Bean was named editor of Entertainment Weekly, but the gig lasted barely a year. (According to reports, Bean was ousted over disagreements with his predecessor, Jess Cagle, who had been named editorial director of EW and People. Cagle later denied those rumors, telling The Wrap that he had "never clashed" with Bean.) Bean stayed on at Time Inc., becoming svp of digital innovation and overseeing the creation of new verticals like The Drive and Extra Crispy.
At Men's Health, Bean will oversee all of the brand's editorial platforms, including print, digital, TV and books. The magazine has been without an editor since June, when former EIC Bill Phillips was let go. (Executive editor Bill Stump filled the position in the interim.) The magazine has seen a string of departures over the past year following the appointment of Michael Lafavore as Rodale's editorial director.