Time Inc. Vet Philip Elmer-Dewitt Departs Company

After more than three decades, it's over.

Philip Elmer-Dewitt is moving on from Fortune after nine years to start his own venture. According to Re/code, Elmer-Dewitt, who penned a column on Apple titled Apple 2.0, will launch a subscription site titled Apple 3.0.

Apple 3.0 will be $10 per month for all access. In a unique twist, non-subscribers can read content when the paywall drops after three days.

Before joining Fortune in 2007, Elmer-Dewitt worked as Time’s first writer on the computer beat and later served as its science editor.

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