Time Inc. is launching a new streaming video service called the People/Entertainment Network. The network will air a wide variety of videos, including original and live-event coverage.
The network is free to consumers and supported via advertising. It is expected to launch this fall. The service will lean heavily on People and EW’s established brand presence.
“These unique brands are not only cultural forces,” said Jess Cagle, editorial director of People and EW, in a statement. “They occupy a special place in the hearts of consumers. EW taps into the pop-culture obsessions of its audience and takes them deep into the creative process. People entertains, empowers and inspires its devoted, massive audience with amazing and trusted storytelling.”