Time Inc. Names Strategy VP for People, EW

Bruce Gersh joins the company.

Time Inc. has named Bruce Gersh senior vice president, strategy and business development for People and Entertainment Weekly. This is a new role at Time Inc.

Gersh most recently served as executive vice president and head of digital, strategy and branded entertainment at ITV Studios America.

Time Inc. executive vp and president of People, Entertainment Weekly and People en Espanol Richard Battista, described Gersh as “a highly effective leader and team builder with an established reputation as a strategic thinker, business innovator and dealmaker.”

Gersh will report to Battista.