The Project for Excellence in Journalism is out with its annual “State of the News Media” report. It’s a treasure trove of data for media lovers so I encourage you to spend some time with the whole thing.
The traditional broadcast networks have not been able to translate their brands quite as effectively, although they too are important Web destinations. (NBC’s Web site, however, is MSNBC.com, a brand shared with its cable network but produced on the campus of Microsoft in Washington state. It has a collaborative but more limited connection to either the cable channel or network news division.) ABCNews.com is the No. 8 news Web site, with an average 10.6 million unique visitors each month in 2007, according to Nielsen Online. And CBSNews.com is No. 11 at 9.2 million.”
The number of people going online for news on a regular basis is rising.
The audience for major news sites is also continuing to grow.
For many of these bigger players, the watchwords increasingly appear to be assimilation, acquisition and partnership. In 2007, among other examples, MSNBC purchased community news aggregator Newsvine and ABC News allied with Facebook, just as Google had earlier bought YouTube, and News Corp. acquired MySpace.
But there are also nuances and growing concerns. There has been little evidence that these new acquisitions and alliances have added much to the bottom line or justified their expense.”