Derek Jeter’s The Players’ Tribune (TPT) has secured $40 million in Series C financing.
The investment round was led by venture capital firm IVP, Alphabet Inc. investment firm GV and many pro athletes.
“This investment will enable us to test new ways across a variety of platforms to help athletes tell their stories, and to create immersive content that brand and strategic partners want to support,” said TPT president Jaymee Messler, in a statement. “IVP has a strong background in growing tech and media companies, and is passionate about what we are doing at TPT. We’re excited to partner with them. And with athletes making up nearly 20 percent of this round of financing, it’s a true testament to the strength of the athlete community we’ve built.”