This sounds like an interesting mix of art and design, which, as we know, are two completely different things. It’s an off-site exhibition related to the ongoing International Contemporary Furniture Fair in New York called “Icing or Cake…Wear Your Couch.” We dig the idea behind it, strange as it does sound, because how can you pass up a) seeing a couch taken apart and explained, b) you get to take home a piece of the couch, and c) you’re encouraged to wear a said piece. It’s the kind of thing, if you’re just in town for the ICFF, you can later tell your friends about back in Iowa. “Gee, you wouldn’t believe this thing I went to! Just crazy!” Here’s the
The context of the furniture fair, the scenography of our performance, and the communication related to this piece all work together to provoke the participation of visitors to the ICFF by inviting them to wear a couch. Through the performance of stripping the couch we will create a series of parts, wearable pins made out of the “icing” of the couch. For most visitors, the items at a trade fair are looked at and appreciated, but are not fully experienced.
“Icing or Cake” will take place in two separate storefront windows, one uptown and one downtown. In the uptown window, found furniture (couches) from the streets of New York will be stripped of their surfaces and the aftermath displayed in a systematic testimony to its construction and made into wearable badges. Later, in the downtown window, a designer sofa donated by Moooi is being stripped of its surface and reappropriated as wearable badges. Visitors and passersby will be given this memento.