The New York Times has launched an HTML 5 web app (app.nytimes.com) for the iPad. The app is available to subscribers and organizes content in four ways: Times Wire, a live feed of the latest news and media; All Sections, which is pretty self-explanatory; Trending, a collection of the hottest Times articles on Twitter; and Today’s Paper, an assortment of the day’s offerings, just like they appear in print.
By providing a way to get the Times on the iPad other than the Times’ app, it’s worth wondering if this is step one in the paper’s plan to abandon its iOS app completely. The Times has to pay Apple a whopping 30 percent of its app earnings for using Apple’s subscription service, so directing readers to a web app would cut that cost out.
Denise Warren, senior vice president and chief advertising officer for The New York Times Media Group, said in a statement that “We are working constantly to develop new products that distribute our content in innovative ways, and this web-based app is just one example of that.”
We’ll see if it’s also an example of the Times dodging Apple’s fees.