We’ve leave it to television historians, legal scholars, and TVNewser to sort out the epic bumbling that ousted Conan O’Brien from his rightful role as host of The Tonight Show, but we wanted to call your attention to the sleepy new logo that will greet the return of Jay Leno to NBC’s 11:30 p.m. slot, post-Olympics. A miniscule preview of the show’s new identity was recently posted on Leno’s show page. Gone is the retro swagger of Tonight Shows past, replaced with wispy cornflower blue serifs on black that suggest a bedtime story or novel insomnia remedy. And if that isn’t enough to encourage you to tune in, how about Leno’s opening line-up of guests, which will include former governor Sarah Palin, the cast of Jersey Shore, and Simon Cowell. Must-see TV, indeed.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers