The Hill has announced this afternoon that Neetzan Zimmerman will become its senior director of audience and strategy. Effective immediately, Zimmerman will report to editor-in-chief Bob Cusack.
“Neetzan understands the digital world like no one else,” said Cusack of the move. “His ability to use powerful content to build audiences and drive engagement will be a major asset to The Hill, especially with readers hungry for high-quality political reporting that can fuel conversations on their social platforms.”
Zimmerman, a former senior editor at Gawker, has been called “the most popular blogger working on the web today” by The Wall Street Journal. He left Gawker in January to become editor-in-chief of Whisper, an app that allows people to share secrets and make confessions anonymously, but after leaving Whisper earlier this week has officially joined The Hill.
“With unique, original and powerful coverage of topics of critical importance, The Hill is perfectly positioned to continue reaching new heights with its digital audiences,” Zimmerman said. “Being able to apply my passion for digital growth to content of this caliber is an amazing opportunity.”