The Helvetica of Mexico

mexicanblackletter.jpg

By way of public radio show “The World,” we learn that Helvetica isn’t the only font finding fame this year. Mexican Blackletter is a book by graphic designer Cristina Paoli which focuses on the Corona beer typeface’s prevalence in Mexican culture. A decorative dinosaur compared to prim 50-year-old Helvetica, Mexican Blackletter is further distingushed by its many charming variations in hand-painted signs and gains undeniable street cred by being a popular choice for tattoos. Anyone out there with a Helvetica tattoo? We didn’t think so. That’s because Mexican Blackletter could kick your Swiss ass.

You can read an excerpt from Paoli’s book at Graphics.com.