The Fat Lady Sings on Yahoo and Microsoft Deal

After months of on-again, off-again talks Yahoo has finally called it quits with Microsoft and signed a deal with Google. The deal is non-exclusive but will allow Google to sell some of the ads Yahoo runs alongside its search results over the next four years. Bloomberg is reporting that this new agreement may add up to $800 million to Yahoo’s annual sales.

Of course, there is some speculation that this was really Jerry Yang’s way of appeasing Carl Icahn, who last month launched

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in