Telemundo Creates Digital Media Unit
NEW YORK Telemundo has united the operations of its digital media business and mobile properties under its new digital media and emerging business division led by Peter Blacker, who has been promoted to evp.
Blacker reports to Jacqueline Hernandez, COO, Telemundo, overseeing the new digital unit that unites the wide reach and assets of YahooTelemundo.com, HolaMun2.com and its international and emerging platforms.
The move to a seamless business unit is intended to “fully leverage Telemundo and mun2’s original programming through custom-branded entertainment, digital and mobile cross-platform solutions,” the company said.
As a combined digital force, the Telemundo digital media division streams more than 9 million videos each month, per the company.
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