When Gwen Ifill and Judy Woodruff took the reigns of “PBS NewsHour” a little over a year ago, they made broadcast history as the first all-female anchor team. The anchor change is paying off for the network, with the show up 12 percent in total viewers and 11 percent in the A25-54 demo for December 2014, vs. December 2013. Audience growth for its digital site was even stronger, garnering 75 percent more page views last month than in January 2014. The 4.1 million visitors that month was a record for the site.
Executive Producer Sara Just credits NewsHour’s growth to cross-platform collaboration and recent partnerships with outside organizations like The Atlantic, OZY and the Center for Investigative Reporting.
NewsHour’s partnership with The Atlantic, a first for the publication, debuted in October 2014 with a segment exploring Hanna Rosin‘s story on sexting. The joint venture between OZY and NewsHour launched this month and will report stories that don’t often get a lot of TV news coverage.