FishbowlNY called it. When LeBron James announced his decision to return to the Cleveland Cavaliers via an essay on Sports Illustrated’s site, we said SI.com would be setting records. Lo and behold, it did. James’ piece attracted 6.1 million unique visitors to SI.com, good for its most UVs ever.
James’ essay beat out the old record holder — Richard Sherman’s column on MMQB — by almost two million UVs. Sherman’s article, posted in late January, netted 4.3 million UVs.
Turns out having the best player in the NBA write for you is a good thing. Who knew? Aside from us, we mean.