According to Capital New York’s Joe Pompeo, the original mock-up for today’s New York Post front page featured Joan Rivers across the full bottom half of the page. So what happened?
If you believe the reporter’s source, it was none other than the boss-of-all-bosses who decided half the front was too much:
This is the story being relayed in some corners of the Post‘s Sixth Avenue offices: Yesterday happened to be one of those days when Rupert Murdoch, chairman of the Post‘s parent company, News Corp, was passing through the newsroom. (He’s been back in town since at least September 2.) And apparently, when Murdoch saw the mock-up, he wasn’t having it.
“They scrapped the format,” the source said. “It’s about half of what we were originally going with.”
Some may consider this decision cold-blooded. But really, it just confirms that at age 83, Murdoch retains a steadfast and confident newspaperman’s feel for what he believes will move print editions.
[Image via: newseum.org]