Under the perversely brilliant headline mention of “Beer and Loathing,” LA Weekly writer Drew Tewksbury today puts another nail in the PR coffin of the Hollywood and Highland Center. At least from the perspective of locals, who prefer to stay a Grove-mile away.
While he acknowledges that the restaurant serves “the best mall food” he’s ever had, he mourns the bigger-picture meaning of a Rolling Stone eateries chain (a second location is planned in New York). For a magazine caught in the cross hairs of both a music industry and print media downturn, spinning off themed restaurant grub is in keeping with putting George Clooney on the latest cover. Tewksbury concludes:
How far can a brand be stretched before it breaks? Maybe Rolling Stone is already broken. When does a brand lose its meaning, as its logo no longer represents the spirit that spawned it.
Or maybe it doesn’t matter at all. According to our waitress: “People will come in and sit down, thinking we’re the Hard Rock Café anyway.”
All in all, it sounds like a perfect place to watch the Madonna Bridgestone Super Bowl XLVI halftime show.
Previously on FishbowlLA:
Getting Ready for the Restaurant Rolling Stone LA