Via the entertainment pages of the Philadelphia Inquirer, former-staffer-turned-freelancer Lini S. Kadaba shares her recipe for a winning profile.
1) Start with an arresting photo. (In this case, Clem Murray’s ground-level view of a 52-year-old New York transplant tilling a field of Swiss chard.)
2) Add in a tasty, playful lede:
EMMAUS, Pa. – It’s crunch time at Rodale’s Organic Life – and not the kind that involves granola or carrot sticks.
3) Season with a liberal amount of anecdotes. In that regard, the one involving Alice Waters’ interruption of a meal at NYC’s ABC Kitchen is great. There’s also this tidbit about the forthcoming third issue put together under the meticulous watch of EIC Jim Oseland, previously at Saveur magazine:
This former teen punk rocker known as “Jimmy Neurosis” (also the title of his next book) was a high school dropout who grew up “hard and fast” in Bay Area California – office products salesman dad, homemaker mom.
Yet his promise was always there. At 8, he organized the cleanup of a polluted lake, a story he shares with readers in the September/October issue, which has a water theme.
Oseland, the product of a winding and colorful journalism career that landed him at Saveur in 2005, tells Kadaba that he has never experienced a “level of clairty” like the one now coursing through him at Organic Life. He made a bold move, and so far, it seems to be paying off.