Reuters is not retreating from the advance of digital media. Beet.TV is reporting that Reuters will begin syndicating original video content to publishers as a revenue source. The publishers will then sell ads within the videos. From Beet.TV:
”In much the same way that Reuters made Web portals Yahoo! and AOL into news platforms by providing its newswire feeds some 10 years ago, the London-based information behemoth is set to make the Web video-news-rich by providing thousands of clips to publishers.
”Some 13,000 clips Reuters-produced videos, with 125 new clips added daily, will be available to Web publishers who license the videos for 30-day use. The videos will be both edited pieces and unedited, natural sound segments.”
The 156-year old comapny is the world’s largest international multimedia news agency.