Report on Subculture for San Francisco

Your best bet for a feature.

San Francisco’s editor-in-chief Jon Steinberg arrived at the magazine from a different coast, after working at the most well-known eponymous city mag on the East Coast: New York. Let that ethos be a guide as you craft pitches that display smart writing and a strong Bay Area focus.

Those who are interested in feature writing will have a competitive advantage with a pitch that takes on a little-known subculture.

Steinberg says half of the features every month come from freelancers, mostly those who are in the magazine’s trusted stable of writers, but the editors are striving to introduce new writers. Freelancers with the best shot for breaking in are “those who have inroads to subcultures we’re not as familiar with, like smaller, urban tribes and interesting people doing interesting work,” says Steinberg. No matter what the pitch, it has to have a strong Bay Area focus. While you don’t have to live there, your pitch needs to resonate with the readers who do.

For more, read: How To Pitch: San Francisco

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