Hearst Magazines Digital Media (HMDM) has named Amy Odell—currently Cosmopolitan.com’s site director, a role which she’ll retain—director of editorial strategy for Redbookmag.com. Joining Odell as site director for Redbookmag.com is Ashley Mateo.
Mateo comes to Redbook from Shape, where she served as digital deputy editor. She’ll report to Odell.
“What’s so great about Redbook is that it’s real and relatable with lots of personality; I’m confident Ashley will translate that smart, funny, and friendly voice to the website,” said Odell, in a statement. “She’ll take on a variety of subjects important to young women and by doing so, will create an even bigger, more engaged community of Redbook readers on the internet.”