P.S. We Love You Looks from the fall 2011 Proenza Schouler collection.
“One of our biggest regrets is the name of our company. It’s like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn’t do strong, bold letters because it would be, like, out to here….We like ‘P.S.,’ but Paul Smith has taken it. It’s trademarked.”
-Fashion designer Jack McCollough, who in 2002 co-founded Proenza Schouler with fellow Parsons grad Lazaro Hernandez. The womenswear and accessories label incorporates their mothers’ maiden names.