The Australian airline Qantas has just unveiled their new logo, the first major change they’ve had with it since 1947. But cast those fears aside — they haven’t done away with the adorable kangaroo. It’s still there, just now more “in-flight” than “on approach.” They’ve also changed up their typeface a bit. Here’s some:
The secret brand re-invention also includes a new Qantas typeface with thinner, steel-grey letters. Until now the letters have been chunky and black.
The changes precede next year’s introduction of the airline’s new fleet of Airbus A-380 super jumbos and Boeing airliners. New interiors and a new international premium economy class will also be announced.
The kangaroo will still be in the aircraft’s highly recognizable red and white. But The Age has learned that the kangaroo will look more like an outback kangaroo warning sign than the Qantas flying kangaroo. Its paws will be thrust forward, not back, and the design will fit on the tail, rather than cutting through the tail stabilisers as it does now.