Pulse’s Joel Salkowitz Guides Format Flip on Long Island
Last Friday, WMJC 94.3 on Long Island pulled the plug on their Hot Adult Contemporary station in favor of a wider selection of music from 1985 to 2005.
There were casualties of the format flip—on-air personalities Phathead and Malibu Sue.
Program director Jon Daniels remains at the helm.
The station, now using the call letters WIGX (94-X), is going jock-free until around Thanksgiving. In addition, the station will go commercial-free during ‘Three Day Weekends’ each Friday at 5 p.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in