From the release:
washingtonpost.com, the award-winning news and information Web site, today unveiled a revamped homepage that includes an increased emphasis on multimedia reporting and a streamlined, modular interface that further simplifies site navigation improving user experience.
Launching with the modified homepage is a new “Smart Living” section, featuring an extensive recipes database and content meant to improve the quality and ease of readers’ lives.
washingtonpost.com’s faster-loading homepage now features a scrolling multimedia strip that showcases the site’s groundbreaking video segments, showcasing the award-winning work from washingtonpost.com video journalists and giving them a permanent, easily recognizable space on the page.
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“Our video team produces some of the best, most critically acclaimed work on the Web with awards ranging from Emmys to Murrowsâ€”readers need to know how to find it,” said Jim Brady, Executive Editor, washingtonpost.com.
Editorial content is now situated in fixed positions on the homepage, so readers can return to the site at any time and find the same content in the same place. For example, the National homepage’s upper right corner will always showcase washingtonpost.com’s “Most Popular” stories and below the video rail, readers will find a similar strip dedicated to Features. Replacing the long list of headlines will be representative headlines for each category with the option of expanding the full list.
“Our goal was to design the home page to achieve two primary goals that are sometimes in conflict: helping people find what they’re looking for and exposing them to new features on the site,” said Brady. “We believe our homepage’s fresh, streamlined re-design addresses those challenges.”
Launched in tandem with the revised homepage is the brand new “Smart Living” section (www.washingtonpost.com/smartliving). Aimed at the over-scheduled, over-worked, time-starved consumer, “Smart Living” is a jumping-off point for all content on washingtonpost.com that offers ways to improve readers’ lives and lifestyles.
“Smart Living” features an extensive, exclusive database of over 1,000 recipes collected from The Washington Post’s Food section over the years. “Recipe Finder” lets home cooks search for dishes by features such as Fast, Healthy, Meatless and Kid-Friendly as well as by course, cuisine and holiday. Readers can also browse by desired ingredients or recipe name. Nearly every recipe has full nutritional information and many have accompanying photos.
In addition, “Smart Living” will have a different topical focus each weekday, including Personal Finance, Health, Food, Home and Fashion. Coming soon to the section will be a collection of animated fitness demos and an interactive gardening calendar, among other features.
“washingtonpost.com produces a lot of great lifestyle contentâ€”we wanted to compile the best features that address how to live your life better, smarter and easier,” said Nancy Kerr, Assistant Managing Editor, Features, washingtonpost.com. “Everybody seems to be short on time these days. Our response is ‘Smart Living,’ a holistic, interactive venue that really offers something of value and interest for everyone.”