Portfolio Teams Up With washingtonpost.com

From WWD:

    It might have gotten lost in all the debate over the actual magazine, but Portfolio also has a Web component, and to drive more eyeballs onto portfolio.com, the site is in deal mode — with other publications. The Web site has formed a partnership with washingtonpost.com that will provide content for the Post’s new Business Travel section, targeted at frequent flyers. Ari Brandt, general manager, digital media at Portfolio, said there are three reasons to make this type of deal: increasing brand awareness, helping along its “organic searches” and growing referrals. He added the ink is now dry on a deal with abcnews.com, which will begin posting Kevin Maney’s blog, Tech Observer, sometime during the next few days. And look out for four to five more deals before the year is over, Brandt said, declining to provide more information.