Porsche Starts Work on Its Own Castle in the Sand


Armani’s doing it. Trump’s doing it. So who’s next? Apparently, it’s Porsche. Reported by Bloomberg yesterday, Porsche is getting in the booming building business in Dubai by starting plans for seventeen buildings, filled with mostly expensive high-rise condos, in what’s become the place to build, well, most anything. Seems like the money is moving in the right direction, seeing as that bubblin’ crude ain’t gonna last forever. Here’s some:

Porsche AG, the world’s most profitable carmaker, will design 17 buildings to be constructed around the world in partnership with the state-owned Dubai Properties, with the first tower located in the Gulf emirate.

“As one of fastest growing cities in the region, Dubai is an ideal place to create the world’s first Porsche Design Tower, a luxurious residential resort in Business Bay,'” Roland Heiler, Managing Director, Porsche Design Studios, said in an e-mailed statement released today by the Dubai company.