‘Plum’ to Cherry-Pick Top Banana Viewers

richguy.jpgA small TV company that is hoping to cash in on the richest of the rich has raised $20 million in financing — much of that money coming from former top entertainment execs who, really, should know better.

According to the Hollywood Reporter, Plum TV, which would target potential TV viewers in places like Montery and Napa, has the backing of former Viacom CEO Tom Freston and the Pilot Group, headed by former AOL president Robert Pittman, among others.

Scott said the company, which employs 105 people, delivers about eight hours of original programming to each market it serves. Plum’s potential market is 10 million viewers so far. “Obviously, a lot of them are people with money and influence,” he said.

But as Media Post points out, people don’t acheive money and influence by sitting on their fannies in front of the TV.

Television networks are built on the butts of people who have more time than capital. So, good luck. And now, if you’ll excuse us, we’re gonna see who Oprah’s got on today.