Tomorrow morning, four Mercedes-Benz vehicular teams, each featuring a pair of drivers and “celebrity coach,” will depart for Dallas from LA, Chicago, New York and Tampa. It’s all part of an ingenious Twitter-follow Super Bowl contest put on by the car manufacturer.
The LA team features singer Pete Wentz (@petewentz) and a pair of Green Bay Packer fans, Todd Sanders (@tsand) and John Pederson (@ijohnpederson) (pictured), who actually met through Twitter. At the end of the February 2nd-4th event, which also has a charity component, a follower of the winning team will be randomly selected for a Grand Prize along with 20 others:
Each Twitter race team will select two winners from those participants who have joined their team and the race director (@MbtweetraceHQ) will select twelve additional winners. Winners will be those participants that have tweeted the most plentiful, creative and timely tweets.
The three other participating celebrities are tennis star Serena Williams, New York Yankee Nick Swisher and rapper Rev Run. Each group is driving a different Mercedes model – in the case of Wentz and co., it’s a S400 Hybrid Sedan – and the idea is to complete a series of challenges along the way while gathering the largest amount of Twitter support. It’s a very cleverly conceived contest. Go Pete, Cheeseheads!