People To Smell Like Cheese

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People, a magazine that has been open to accepting sensory advertising within its pages, including ads that trigger sound and light, is breaking new, if smelly, ground:

In a sign of how marketers are making more use of scent in their advertising, Kraft Foods is sponsoring a special holiday issue of Time Warner’s People magazine that comes with an olfactory twist. Five of Kraft’s 31 ads in the issue, which should arrive in subscribers’ mailboxes today, allow readers to rub a spot to experience the smell of one of the products being advertised.

Finally, something magazines can do that the Internet can’t. Yet.

  • Kraft Vies for Eyes — and Noses [WSJ]