Penske Media Corp. Acquires Gold Derby

Awards site launched in 2000 is now part of the Deadline, Variety family.

GoldDerbyLogoSome big news this afternoon from the close-knit realm of journalists who cover TV and film awards season. Even though Penske Media Corporation (PMC) already owns a big piece of that pie (Deadline, Variety, TVLine), they’ve decided to add another slice: Tom O’Neil’s granddaddy site Gold Derby.

From O’Neil’s post:

PMC is the perfect home for Gold Derby for lots of reasons, but one is special: it owns Variety, the publication that inspired the name of my website. To explain, let’s revisit how we got here.

It was back in 1989 that I had the eureka moment that has defined my career ever since. As I stood in the dusty aisles of the creaky old Coliseum Bookstore at 57th Street and Broadway in New York while buying a copy of Inside Oscar, I couldn’t find equivalent books on the Emmys, Grammys, Golden Globes, etc. As a professional journalist looking for my next gig, I immediately recognized this as a thrilling opportunity.

“Wow,” I thought. “We’re such a nation of Oscar snobs that nobody ever bothered to write books on any of these other awards!”

I quickly dove into doing the requisite research full time and startled hustling to get book contracts. Eventually, I struck a deal with Penguin/Putnam to do Variety’s books Movie Awards, The Emmys and The Grammys. When the books came out in the 1990s, I teamed up with E! Entertainment Network to help roll out their red-carpet Oscars/ Emmys/ Globes pre-shows.

The move follows last year’s PMC acquisition of Fairchild Fashion Media. We look forward to seeing how Gold Derby works with its brand-name sister publications.