Outside Launches Italian Edition

cover_sept2007_toc.jpgMama mia! We just received word that Outside will launch an Italian version this March, its fourth international edition. Into the wild indeed.

The magazine will feature content from the English version translated into Italian, as well as additional fashion and style pages (appropriate for those impeccably dressed Italians), news and features. It will publish eight times a year, with a circulation of 200,000.

“Outside Italy will deliver the same kind of award-winning content that the magazine has become known for,” Anne Mollo-Christensen, vice president of business development at Outside, said in a statement. And pasta. We hope there’s lots of pasta. It’s great for carbo-loading.

Full release after the jump.


Outside Magazine Announces New Italy Edition

Santa Fe, NM (January 30, 2008) Outside, America’s leading active
lifestyle magazine, announced today its latest international edition,
Outside Italy. Outside Italy marks the 30-year-old brand’s fourth
international edition, in addition to Outside China, Outside Sweden, and Go Outside Brazil.

“The active lifestyle market is growing worldwide and we’re happy to be expanding Outside’s presence into Italy,” said Anne Mollo-Christensen, Vice President of Business Development at Outside. “Outside Italy will deliver the same kind of award-winning content that the magazine has become known for.”

Published by Play Media Company, Outside Italy will be distributed starting in March on newsstands throughout the national area and the
Italian district of Switzerland. Outside’s logo will appear on the cover, and each issue will carry translated content from the U.S. edition with additional fashion and style pages, news, and features
created specifically for Italy. The magazine will be published eight
times a year, with an initial monthly circulation of 200,000.