The New York Times’s third quarter was a good one. The company posted a $9 million profit; helped in part because of a slowed decline in ad dollars and an ever-increasing digital subscriber base.
For the quarter, print advertising declined less than one percent and digital advertising decreased by five percent. In a sign of just how weird things are now, Times CEO Mark Thompson described this as the Times’s “best advertising quarter of the year.”
On the digital side of things, the Times continues to bulk up. The Times’s digital subscribers increased by 51,000 in the quarter, the most it has added since 2012. The Times now has 1,041,000 digital-only subscribers.