If you ever wondered if some companies use Twitter to recruit, if this post is any indication, National Public Radio has found tremendous success with social media.
According to a piece published by The Washington Post, NPR decided to mention a new job posting on Twitter and Twitter alone. Although the deadline to receive applications was merely one week away, the tweet resulted in 132 re-tweets and 140 applications. As a result, NPR hired 15 interns.
They’re leveraging hashtags, too. Aside from #nprlife providing an insider’s view, they started another one, #pubjobs. The goal? To garner a recruiting effort across all public media organizations to help each other share information about job opportunities.