Norm Pearlstine Joins Bloomberg Terminal Competitor's new chief information architect.

Norm Pearlstine, who previously worked as Time Inc.’s chief content officer, has joined as its chief information architect. is a startup with plans to take on Bloomberg Terminals with its own low-cost alternative. While a subscription to Bloomberg Terminals typically run about $21,000 a year, a subscription to’s service only costs about $1,500.

Non-coincidentally, was founded by former Bloomberg exec Morgan Downey. Pearlstine also previously worked for Bloomberg.

At, Pearlstine will be “assembling a team of talented developers and journalists, who working together will provide subscribers with products using machine learning and other forms of AI to move beyond algorithmic filters and tags.”