Epicurious editor in chief Nilou Motamed has been let go less than a year after she was hired by Condé Nast to take the online recipe hub in a more lifestyle-focused direction. A spokesperson for the company confirmed that yesterday was Motamed’s last day with the brand.
Motamed, the former features director and senior correspondent at Travel + Leisure, joined Epicurious general manager Carolyn Kremins last October to oversee a complete revamp of the brand. The goal was to make the recipe-centric site (and its popular app) into a lifestyle destination with an emphasis on culture and travel content.
Last month, though, Condé Nast announced that Bon Appétit would take control of Epicurious, with Bon Appétit’s vp, publisher Pamela Drucker Mann overseeing the marketing and business groups of both brands and its editor in chief, Adam Rapoport, overseeing the separate editorial teams. At the time, Condé said Rapoport would be “working closely” with Motamed, who would report to him under the new structure. (Kremins, a longtime Condé veteran, exited the company.) But with Epicurious now under the same umbrella as the already well-established lifestyle brand Bon Appétit, it appears that the site may once again be changing strategy.
Epicurious saw considerable growth under Kremins and Motamed, reporting a revenue increase of 23 percent in the first half of 2014. Following some minor tweaks to its website, the brand was set to unveil a major redesign of Epicurious.com later this year.