A New Hampshire Magazine History Lesson

A look back at advertising executive Thomas Dreier's manifesto for country living

In the April 2017 issue of New Hampshire magazine, Howard Mansfield pays fond tribute to a print predecessor.

He telescopes back to the early 1930s, when advertising executive Thomas Dreier, buoyed by big city success, bought a farm in Melvin Village, N.H. and launched monthly The Hampshire Troubadour. Dreier oversaw the magazine from 1931 through 1935, when he relocated to South Florida. The Troubadour published until 1951 and was briefly revived in the late 2000s.

From Mansfield’s piece:

In the Troubadour, we’d say today, Dreier was defining the state’s brand. He extended his efforts: he started writing a column, “Sunny Meadows Farm Philosophy” for The Granite State News, which was soon syndicated around the state and broadcast on a Boston radio station.

Dreier called on his friends and summer neighbors to write for the magazine, including Earnest Elmo Calkins and Walter Dorwin Teague — names that don’t jump out at you unless you know the history of advertising and design. [Advertising executive] Calkins and [industrial designer] Teague were promoters of the streamlined future, champions of the Machine Age.

Mansfield, who sits on the Board of Trustees of the New Hampshire Historical Society, explains how—during The Great Depression—Dreier’s magazine offered a glimpse of Shangri-La. Copies are still actively traded and collected today.

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