NBC Everywhere (NBC’s place-based, out-of-home division), JCDecaux North America and The Port Authority of New York and New Jersey launched their long-awaited digital network on the New Jersey PATH system. Called NBC in Transit, the ad-supported network of 3,000 digital screens in the trains and at the PATH stations, airs local and national content from NBC and customer information from PATH reaching 6.3 million monthly riders.
NBC in Transit is the latest addition to NBC Everywhere’s portfolio of digital out-of-home platforms, including its network in New York City taxicabs, NBC@Times Square and several other networks.
Effective Monday (April 6), NBC in Transit will go live in Hoboken, Journal Square and 33rd Street PATH stations, rolling out to the other 10 PATH stations and inside new trains throughout the year.
Sales for the network will be handled exclusively by NBC Everywhere, but all three partners will share in the advertising revenue. Inaugural advertisers on the network include Hilton Hotels, Jet Blue and State Farm.
“NBC in Transit is an innovative way to reach our travelers and guests in new digital media, and enables us as advertisers to target the tri-state area’s travel-oriented and upscale commuting audience,” said Dave Horton, global head, Hilton Hotels & Resorts.
The network also serves as a promotion for NBC content, which will air local news and weather from its New York flagship WNBC; local lifestyle clips from LX.TV; headlines from MSNBC and CNBC; and entertainment clips from NBCU programs.