MyRecipes.com Takes Next Step with Launch of My Grocery Deals

MyRecipes.com, The Time Inc. Lifestyle Group’s top-performing digital food and recipe portal, has created My Grocery Deals. The new tool allows consumers to find sales on recipe ingredients based on their location.  

Powered by Grocery Server, the leading grocery deal comparison search engine, My Grocery Deals automatically searches weekly ad circulars for more than 200 grocers across the country and matches sales to ingredients.

“The My Grocery Deals tool brings a new level of personalization to the user experience by allowing consumers to find ingredients on sale at their local grocery store,” said Tina Imm, General Manager, Lifestyle Digital Group, Time Inc.  “We’re excited to couple this unique technology with the more than 50,000 recipes we offer on MyRecipes.com to help users save money while making delicious meals for their families.”

Launched in 2007, Time Inc.’s MyRecipes.com gives consumers the tools they need to cook with confidence and eat with joy.