Comedian Eugene Mirman does this great bit about selling the most general things, like Beef (“It’s what’s for dinner!”) and Cheese (“Ahh, the power of cheese!”), where he talks about wanting to get in this racket by selling shapes. That’s the first thing we thought of when we ran across this story over at Brand Republic, who got the scoop on the new push by The Sea Fish Industry Authority to get British people to eat more fish. Twice a week, they hope. That’s why their new slogan is “Twice a Week.” And they’ve got a new logo to boot, which we actually kinda like. It’s simple, it’s cute, and if you don’t think about it too much, you won’t realize that the fish looks either more like a) a seal or b) an eel. But we suppose, since all of that stuff lives in the water anyway, it’s really pretty much the same. The whole campaign is being put together by the firm, KLM, whose site, and we’re pretty sure we’ve got the right page, is really bizarre. Faux-rough, or actually looks that way. But that’s not important. The lesson here is, has sarcasm and irony ruined the way we speak and think and view the world. Sure. It totally has.