Moving Apple from 'I' to 'Me'

Apologies for the disappearing act. This writer had to go away for a bit to do repairs on his new-for-him-but-old-for-the-world house all weekend. But that’s neither here nor there. We have stuff to talk about and so let’s get through it today, short and sweet style. First up, by way of Daring Fireball, an interesting piece over at Lonelysandwich about Apple‘s new MobileMe. A lot has been said about the new gather-everything-up mobile synching service, including how bland and decidedly un-Apple its logo is, but the aforementioned piece gets into a good discussion on wondering if the company is moving away from its long-time lowercase “i” and will now be all into “me.”