The English-language version of moviepilot.com already gets 1.8 million unique visitors a month, even though it was only launched last fall. The U.S. Facebook stats for this German operation are even better: upwards of 4.1 million likes.
Moviepilot relies on Facebook Connect and proprietary algorithms to cater to people who regularly attend Hollywood movies on opening weekend (a.k.a. “first weekenders”). The idea is to better link up the “right” fans with the “right” upcoming film. At this point in the firm’s evolution, CEO and founder Tobi Bauckhage tells Screen International he felt it was logical to relocate to L.A.:
“The problem is that our offering is not very easy to box: we’re not a media agency, we’re not a publishing site, we’re not a research company, we’re kind of everything.”
“It needs explaining, so that’s why I moved over here to L.A. to talk to the studios. The second bit is to educate the studios and show them how powerful and potentially meaningful this data is for their daily work.”
While moviepilot.com has cultivated relatonships with several Hollywood studios overseas, only Paramount is presently also working with Backhauge through its U.S. division. But that will likely soon change.