Being old-fashioned, we prefer our advertisements in the form of glossy magazine pages to the flashes and pop-ups of the internet. But things are not going our way. Erik Sass of Media Daily News reports:
October brought no relief for consumer magazines, with monthlies posting a 20.1% drop in ad pages compared to the same month last year, contributing to a total decline of 22% in the first 10 months of 2009, according to new figures from the Media Industry Newsletter.
Coming on top of a dismal September — traditionally a big month for magazines — the October numbers bode ill for any potential turnaround in the crucial fourth-quarter holiday season.
On the upside, we don’t work for a monthly magazine.