Companies can safely get back into text messaging marketing programs, now that the Federal Communications Commission has clarified a '90s-era communications law.
The FCC's declaratory ruling released Thursday confirmed that companies and organizations may legally follow industry best practices and send a final, onetime text to confirm receipt of a consumer's opt-out request of a text messaging program.
SoundBite Communications, a company that manages text message programs for more than 450 companies, filed the petition last March in response to a growing number of class action lawsuits that alleged receipt text messages were in violation of the Telephone Consumer Protection Act.
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