Before becoming vice president and publisher of The Atlantic, Jay Lauf helped Wired survive the dot-com bubble burst and grow into one of the most successful magazine brands. So, what’s his advice for others managing in tough times? Keep innovating, resist the urge to “whip-crack,” and most importantly, lead with confidence. Just because the rest of the publishing world is yelling that the sky is falling doesn’t mean you have to join them.
Get Adweek's Digital & Technology Daily Newsletter in your Inbox
Today's top news for digital marketers