Mainstreet Launches: FishbowlNY Talks To Caroline Waxler

How does one marry personal finance and money advice to celebrity news and current events? Mainstreet.com, the mass consumer-focused Web property, launches today. FishbowlNY asked Caroline Waxler, the Managing Editor, via email, about the venture.

FishbowlNY: How did you get this interesting gig? I’m trying to trace the line — like Doric columns — from Classics scholar, VH1’s Best Week Ever writer, to managing editor for Mainstreet.com?

Caroline Waxler: Between Classics and Best Week Ever were years at Forbes. I also wrote an investing book called Stocking Up On Sin (Wiley, 2004) about investing in vice stocks. This job was a good combo of my career so far.

More after the jump …


FishbowlNY: Bad financial choices played a part in the sub-prime mortgage crisis. Americans, as evidenced by the boom in financial advice gurus, are looking for financial guidance. Mainstreet.com strikes me as a fun way to bone up on financial intelligence. Thoughts?

CW: Yes! And it’s not boring — at least I hope not. We’re trying to make finance a lot more entertaining. And the more people know about finance the less likely they are to get themselves into trouble.

FishbowlNY: What’s Jim Cramer like as a boss?

CW: Great! I appreciate his enthusiasm. He has some terrific ideas and is very interested in the site.

FishbowlNY: Where do you see Mainstreet.com in 5 years?

CW: Being even bigger than Thestreet.com!