Because we like to be the bearer of good news here at FishbowlNY, we bring you this: Magazine ad pages in the first quarter were up almost three percent compared to first quarter 2010.
This marks the fourth straight quarter – starting in second quarter 2010 – that ad pages have increased.
The biggest boost was from the automotive market, which bought 1,692 pages in 2010, but bumped it up to 2,134 this year – a jump of 26 percent. Check out the rest of the numbers on the MPA’s press release.
So there, some good news to end your day. Try to think of this on the subway ride home tonight. Not whether the guy with massive, luxurious neck hair uses shampoo on it.