Lucky, which has existed to tell stylistas what to buy, will now attempt to tell them what to do with their fashion finds with its first special-interest publication, The Ultimate Style Guide.
“Readers love Lucky it because it gets them excited to purchase a particular item,” said Jean Godfrey-June, Lucky’s executive beauty and fashion news director. “In making a magazine that was going to last longer, it was more about how wear the item and how to have fun with it.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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